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Privacy Policy

We protect your personal information and data.

1. Protecting you

The Michelle Belau Middle East website, (“Website”), is owned and operated by MBH Middle East Trading LLC. Throughout the site, the terms “Michelle Belau”, “we”, “us” and “our” refer to MBH Middle East Trading L.L.C.

Michelle Belau is committed to protecting your privacy and accordingly, we have developed this privacy policy (“Policy”). We will only use the information that we collect about you lawfully (in accordance with the Electronic Communications and Transactions Act 2002, the Consumer Protection Act, 2008, and other applicable data protection laws enacted in the UAE from time to time).

Please read this Policy carefully. By accessing or using our Website, you acknowledge that you have read all of the terms of this Policy and our Website’s Terms and Conditions, and that you understand, and agree to be bound by, all the provisions in this Policy and the Terms and Conditions. If you do not agree to be bound by these terms, please exit this page and do not access or use the Website.

Our Policy explains what information we collect on the Website, how we use and/or share this information, and how such information is maintained. This Policy only applies with respect to the information collected on the Website and not with respect to any information collected or obtained through other methods or sources.

Our Policy ensures that any information you provide us remains private and secure. We will never collect sensitive information about you without your consent. You can check and update the information that we hold about you by contacting us using the contact information below or by signing into the Website, and clicking on the tab marked “Account”. If you find any inaccuracies we will delete or correct it promptly.

2. Personally Identifiable Information

We collect Personally Identifiable Information ("Person Info") that is volunteered during the Registration or Purchasing process or in response to specific information requests explicitly presented to you.

We may ask for your e-mail address during your use of the Website. To make a purchase on the Website, you may be requested to provide any or all of the following Personal Info: first and last name, company name, postal address, e-mail address, date of birth, telephone number and details of a payment mechanism. We may also ask you to complete a questionnaire so that we may create your profile. It is not compulsory to complete this but will enable us to offer products that are more relevant to you.

We may also collect your Internet Protocol (“IP”) address to help diagnose problems with our server, and to administer this Website. An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather broad demographic data.

In addition to the above, we may collect other information about you using Google Analytics Demographics and Interest Reporting. This information may include your age group, gender, and interest categories as determined by the Google Display Network. We use this information as part of our decision-making and user experience optimization process as informed by Google Analytics, to ensure that we are targeting you with communications and experiences that are deemed relevant to your preferences and needs. Your demographic and interest information will be collected if you have permitted the use of cookies from the Google Display Network on your browser via an opt-in action. You can opt out of Google Analytics for Display Advertising or customize Google Display Networks ads by adjusting the relevant ad settings. To opt out of having your information being collected by Google Analytics in general, you can download and install the Google Analytics Opt-Out Browser Add-On.

3. Use and sharing of Personal Info

Michelle Belau retains all Person Info, in confidence and in accordance with applicable data protection laws in the UAE.

We use Personal Info to provide you with information about Michelle Belau, to properly provide you with the service and for marketing ourselves to you. In general, we may use the Personal Info we have collected to:
- Manage your account and provide you with customer support,
- Conduct market research, and analyse your use of our service,
- Communicate with you,
- Negotiate offers with partners tailored to your specific location and interests,
- Enforce our Terms and Conditions

Any financial or payment information, such as credit card details, provided to us for the purposes of concluding a transaction on our Website, will be used by us to process your payment subscription or product purchase through our site. This information may also be used to identify, and to protect you and us against, possible fraudulent transactions, and to generally manage our business.

We will never sell or rent your Personal Info to anyone else for their marketing purposes without your consent.

However, we may pass your Personal Info to our franchisor, agents and subcontractors to help us with any of our uses of your data set out in this Policy. For example, we may use third parties to provide us with marketing or customer service assistance or send it to a credit card provider to process a payment.

We also always reserve the right to disclose Personal Info in order to:
(a) Comply with applicable laws,

(b) Respond to governmental enquiries (or enquiries from a legal, governmental or quasi-governmental or local authority agency or Internet protection agency of any type),

(c) Comply with a valid legal process or procedure,
(d) Protect our rights or property, this Website, and/or other users of this Website,
(e) Fulfill any contractual obligations we may have in relation to your use of the Service

Please note that as part of any Personal Info sharing that we list above, we may send your information internationally. It may also be processed by staff operating outside of the UAE who work for us, for our franchisor, or for one of our suppliers. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. Different countries offer varying levels of protection of personal information. By submitting Personal Info to us, you acknowledge that provided we have used your data in the ways set out in this Policy, we cannot be held responsible for any use of your data by third parties who receive and process your data. We undertake to make every effort to ensure that your Personal Info is processed only for the purpose set out above, and for no other purpose.

4. Cookies

We use "cookies", a name for a specific technology used to register user preferences associated with the use of a particular website. A lot of websites do this, because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. The information stored in the cookie is used to identify you and enables us to track the pattern of behavior of visitors to the website so that we can provide a more efficient and personalized service. You can usually modify your browser to prevent cookie use - but if you do this, the service (and the Website) may not work properly.

In the course of displaying advertisements to this Website (if any), third-party advertisers or ad servers may place or recognize a unique cookie on your browser. The use of cookies by such third party advertisers or ad servers is not subject to this Policy, but is subject to their own respective privacy policies.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


5. E-mails

Please note that in terms of this Policy we may email you for one or more of the following purposes:

As part of the service. We may need to contact you for various reasons associated with the use of our Service, even where you have indicated you do not wish to be contacted for direct marketing purposes, and accordingly will send (or may send) emails to you in some of the following example circumstances:
(a) After Registration, notifying you of your account details,
(b) After Purchase, confirmation of your order, shipping information and order follow-up
(b) As reminder emails about the products and services we offer (particularly if you have not used them yet or not used them for a while),
(c) To send you information or updates which you have asked for,
(d) As a newsletter,
(e) As promotional emails,
(f) To offer related services to you

However, in terms of any marketing or promotional emails we may send, we will always give you the chance to opt-out (or unsubscribe) from them in the future.

6. Security and retention

We have put in place a number of measures to ensure that your Personal Info is secure, including Secure Socket Layer technology to process payments, and password protection on user accounts. However, any one who may have access to your Michelle Belau account will also be able to access your Personal Info. Accordingly, we recommend that you do not share your password with anyone.

The Personal Info that we hold will be held securely within our systems in accordance with our internal security policy and the law.

Unfortunately, transmitting data over the Internet cannot be warranted to be 100% secure. Whilst we take all reasonable precautions to safeguard this information, we may be unable to prevent unauthorized access to such information by third parties or inadvertent disclosure of such information during transit and we are not responsible for any actions taken by such third parties. You acknowledge this risk when communicating with and transacting on the Website.

7. Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

8. Transfer in certain circumstances

If there is a sale, merger, consolidation, change in control, transfer of substantial assets, re-organization or liquidation of MBH Middle East Trading LLC, then, in our sole discretion, we may transfer, sell or assign information collected on and through this website (including, without limitation, Personal Info and other information), to one or more relevant third parties.

9. Non-personal information

In order to constantly improve the Service, we may use certain non-personal or non-personalized information that may be collected from time to time through your use of the Website or from other sources, to develop targeted advertising on our website and on websites of third parties. This information may also be shared with third parties, including advisors, advertisers, suppliers and investors, for the purposes of improving the service, and analyzing the business.

10. Customer service

If you have any questions or concerns, please feel free to Contact Us

11. Changes to this policy

Please note that this Policy forms part of the Terms & Conditions for use of this website and forms part of the Agreement between you and us. We review this Policy from time to time, to ensure that it reflects how we use your information, and accordingly we may, from time to time, amend this Policy, in whole or part, in our sole discretion. Any changes to this Policy will be effective immediately upon the posting of the revised policy on the Website.

In the event of any material change to this Policy, we will announce the change on this page. However, in any event, by continuing to use the Website following any changes, you will be deemed to have agreed to such changes. Accordingly, please review this page frequently so that you are aware of any changes.

This Policy was last updated on 24 May 2014.